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magazine | Feb 26, 2020 |
How one Atlanta showroom veteran launched her own brand

After working in multiline showrooms for 12 years, Katrena Griggs became the vice president of showroom operations for wholesale brand Codarus in 2015, and then launched her own company, Curated Home Brands, three years later. Though the brand is young, when she saw a chance to open her own space in Atlanta last August, she jumped.

In the months before launching my own company, ​I had reached a point where I felt there was no longer an opportunity to grow at my previous job. When I left the company in November 2018, I did not know exactly what I was going to do, but I was confident in the knowledge and relationships I had gained through the years and knew I had to take the chance on myself. By March 2019, I had officially launched Curated Home Brands, a sales management company representing makers of art, textiles and furniture to the trade.

How one Atlanta showroom veteran launched her own brand
Katrena GriggsCourtesy of Curated Home Brands

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