The world’s largest furniture retailer is planning to go completely circular by 2030.

Few retailers can rival the global footprint of Swedish furniture giant Ikea. The company operates in 41 countries; its network of 433 stores comprises more than 100 million square feet of selling space for its catalog of approximately 12,000 SKUs. By some estimates, the company’s ready-to-assemble furniture at one point used as much as 1 percent of the world’s wood supply.

But if Ikea’s manufacturing operations dwarf the rest of the industry’s, so do many of its sustainability initiatives, including a push in the past decade to become energy independent by investing heavily in wind and solar power. More recently, the company matched its outsize impact with a similarly wide-reaching pledge: to use all recycled and Forest Stewardship Council–certified wood by the end of this year (at the close of 2019, Ikea reported that 97 percent of the wood that it used was defined as either FSC-certified or recycled wood, a figure that has grown steadily in recent years)—and to make all of its products with renewable materials by 2030. “Because we own our total value chain, we are able to work with the way that we source our materials and think carefully about what kind of materials we source,” says Dominique Fularski, who manages communications for Circular Ikea, the team leading the development of the company’s sustainability initiatives.