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magazine | Feb 10, 2022 |
Why this designer likes to keep her vendor list short

When designers talk about streamlining, they’re usually talking about their internal processes. But for South Orange, New Jersey–based designer Gail Davis, winnowing her vendors to a select few has been the key to success.

Why this designer likes to keep her vendor list short
Gail DavisMike van Tassell

You had a moment where you realized that you needed to change the way you shopped. What happened?
I was running up and down the floors of the D&D Building, and some showroom reps were like, “Hi, Gail!” when I walked in, but others were like, “We don’t have time right now.” I realized that I don’t need to be begging people to do business—and the fewer vendors I deal with, the easier it is, and the more special I am to them. 

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