industry insider | May 30, 2018 |
Ross Lovegrove reimagines the toilet
Boh staff
By STAFF

Bathroom brand VitrA has released new additions to its Istanbul collection by British designer Ross Lovegrove—and perhaps what is most remarkable is the collaboration’s new take on toilet design.

Istanbul collection designed by Ross Lovegrove, featuring new vanity basin, VitrA; courtesy VitrA
Istanbul collection designed by Ross Lovegrove, featuring new vanity basin; courtesy VitrA

Drawing its influence from the Eastern and Western impact of Turkey’s major city, the Istanbul series has served as the kickoff to VitrA’s designer collaborations portfolio. Its latest addition, the Living Bathroom, debuted at Salone del Mobile last month.

“Istanbul draws inspiration from nature’s organic shapes and the fluidity of the water element in particular,” the brand explains. “The sleek forms of the sanitary ware and furniture components are a sophisticated blend of smooth lines composing a remarkable sculptural structure. The new vanity basin, which is one of the main additions showcased at Salone del Mobile this year, illustrates this striking association perfectly. Featuring delicate metallic legs with a ceramic washbasin available in white or black and Pebble basin mixer in chrome, the new piece is a testament to both VitrA’s mastership of production technologies and Lovegrove’s unique approach to materials.”

Istanbul brush holder at left; Istanbul wall-hung toilet; courtesy VitrA
Brush holder wall-hung toilet from the Istanbul collection; courtesy VitrA

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