digital disruptors | Jul 25, 2018 |
Digital native Havenly opens brick-and-mortar location

Havenly, the online interior design service, is popping up in its inaugural physical location, at the Boston Seaport. The space, called Hideaway, will be open through year’s end for clients to book free 30-minute interior design consultations with one of the brand’s design experts. It can be found at The Current’s She-Village, a six-month pop-up that focuses on female-founded businesses.

Hideaway, Havenly's new brick and mortar location; photo by Kiera Slye
Hideaway, Havenly’s new brick-and-mortar location; photo by Kiera Slye

“We’ve been helping people design their homes for four years, and in the process, we realized that there’s an opportunity to extend our online design relationship with our customers to an in-person experience,” said Lee Mayer, CEO and co-founder of Havenly.

“We’re excited to bring this experience to Boston, and particularly thrilled to be a part of the Seaport neighborhood,” she said. Among the other businesses in She-Village are Bras, Bref, Booty by Brabants, Cynthia Rowley, The Giving Keys, Margaux, Monica + Andy, and Orly Khon.

Havenly, which launched in 2014, partners clients with interior designers who then home decor products from hundreds of its furnishing partners based on the client’s personal style and budget. It offers two packages, a mini design for $79 or a full design for $199. Both options are available in the new Boston location.

In January of this year, Havenly announced that it had closed a third round of funding, having raised $12.5 million in Series B funding with investments from Foundry Group, Industry Ventures, Chicago Ventures and Kickstart Fund. At the time, Mayer said, “We are dedicated to making a beautiful home accessible to everyone, regardless of budget and ability. With this new funding, we plan to continue down that path by expanding our team as well as doubling down on our data-driven approach to ensure we are providing the best design recommendations to each individual customer.”

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