industry insider | Dec 14, 2017 |
Couture gift wrap, the new Yule log and more ways design brands get in the spirit

The holidays are here, and home shops are getting in the spirit of the season. Browse our top five favorite ways these beloved brands are spreading cheer.

TRC's Christmas Tree
Nicole Fuller’s Christmas Tree; courtesy of The Rug Company

Nicole Fuller Transforms The Rug Company
The Rug Company’s 12-foot Noble fir is adorned with ornaments from Kat & Annie as well as silk and dry florals by The Wild Bunch, and sits on Fuller’s own Farrah Ruby rug design in the brand’s SoHo showroom. “This year for my tree at The Rug Company, we did a mixture of unconventional and classic elements. This happens to be a signature of mine and how I approach most of my interiors,” Fuller tells EAL. “I selected beautiful dried and silk flowers along with a few wonderful metallic [ones] that gave the design a whimsical, magical feel. Make the tree your own—it will all look beautiful in the end. It’s quite liberating to create, and it’s only a four-week commitment until next year, and it starts all over again.” She also had help from Brooke Lucas, owner of The Wild Bunch, who pulled together the floral garland display and helped decorate the fir.

West Elm Shares a Dose of ‘Hygge’
The home design brand recently launched an app on its YouTube channel, and an Apple TV app, spotlighting a number of West Elm fireplaces. Tune in to any of the five featured fireplaces and snuggle up.

Loeffler Randall's gift wrap
Loeffler Randall’s gift wrap; courtesy of Loeffler Randall

Loeffler Randall Gets All Wrapped Up
A collaboration between the brand along with artist Liz Libré and interior designer Lizzy Ott, co-founders of children’s bedding company Lewis, has yielded a set of festive wrapping papers inspired by a parsnip design for Loeffler Randall, the shoe and accessories brand.

LASVIT's Christmas tree
LASVIT’s Christmas tree; courtesy of LASVIT

LASVIT Teams Up With Two Top Designers
Created by design team Yabu Pushelberg for the Upper House in Hong Kong, LASVIT’s Christmas tree is formed from handblown glass pieces that create a lattice effect. The design draws inspiration from Yabu Pushelberg’s new Cipher lighting collaboration with the Czech glass company. The tree will be displayed throughout the month and will later be auctioned to raise funds for the local organization The Society for AIDS Care.

CerconeBrownCompany’s wrapped (and hashtagged) gift for Garnet Hill’s St. Jude fundraiser; courtesy of Instagram

Garnet Hill Gives Back
The design brand is going gift-for-gift by asking Instagrammers to share pics of their “beautifully wrapped” gifts via a hashtag, #StJudeShareAGift. In exchange, Garnet Hill will donate $10 to ST. JUDE CHILDREN’S RESEARCH HOSPITAL, up to $15,000. Share on IG or via the company’s site.

Erin Swift
Holiday Workroom-designed tree; courtesy Erin Swift

Christmas Decor Goes Pro
Newly formed, full-service decorating and styling company Holiday Workroom is the brainchild of Erin Swift, a former style director at One Kings Lane and market editor at Architectural Digest. Holiday Workroom handles all aspects of the decorating, including buying and bringing the tree, lights and ornaments into clients’ homes, as well as the breakdown. (Swift says a number of her clients this season are interior designers who are short on the time needed to decorate their clients’ trees.)

Cambria Christmas Lights
Cambria's 14th annual Christmas Lights Extravaganza is now on display in Le Sueur, Minnesota; courtesy Cambria

The North Pole Heads to Minnesota
What began as a friendly competition between Cambria’s sibling co-founders quickly turned into a must-attend on Minnesotans’ holiday to-do list. Nearly 3,000 strands of holiday lights encase several facilities on the natural stone producer’s million-square-foot campus for the 14th annual Christmas Lights Extravaganza, on display through January 8.

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