industry insider | Jan 17, 2017 |
Aquabrass announces kitchen-bath spin-off
Boh staff

Aquabrass Design last week revealed a new company called AD Waters, which will now act as distributor for the bath and kitchen fixtures designer and manufacturer’s three North American brands, Aquabrass, Aquabrass Black Series and Alt.

Aquabrass announces kitchen-bath spin-off

“Aquabrass has a rich 30-year history of business in the kitchen and bath industry, and as we celebrate this milestone anniversary, we also honor an evolution in the company,” says Antonio Masecchia, CEO, Aquabrass Design. “Through this spin-off, we believe that both Aquabrass and AD Waters will enhance their strategic focus and respective competitive positions while forging strong business relationships with our business partners and our customers.”

“AD Waters was created with the objective of stimulating growth for the business by concentrating efforts purely on our customers,” says Lloyd Leblanc, vice president of AD Waters, USA. “Our continued focus will be aimed on excelling in the level of service we provide. The sales, customer service and accounting teams our business partners and clients have come to know and rely on at Aquabrass will now transition to AD Waters.”

The company will distribute product lines of forthcoming European bath brands as well. “AD Waters is a premier and rapidly growing distributor in the kitchen and bath category,” says Cédric Ribot, vice president of AD Waters, Canada. “We see the advantageous synergies that we can harness by introducing new forward-thinking brands to North America and giving access to our customers to an even greater number of market-leading and innovative products.”

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine.