Collaborations | Sep 9, 2014 |
Tilton Fenwick dresses traditional designs in color for Target
Boh staff
By Staff

Tilton Fenwick, the boutique interior design firm founded by Anne Maxwell Foster and Suysel dePedro Cunningham, first began discussions about creating an exclusive upholstery collection for Target.com in January, and eight months later the collection has come to fruition. Known for their traditional-with-a-wink style, Foster and Cunningham translated their signature look into a 109-piece collection of upholstered furniture featuring everything from beds to ottomans and chairs to settees.

Suysel dePedro Cunningham and Anne Maxwell Foster

The pair describes the look as “traditional shapes with updated flair” with the fabrics getting special attention. Every pattern featured in the line is an original Tilton Fenwick design. Once finalized, the fabrics were printed in colorways made exclusively for Target.com—lending a sense of the custom, to-the-trade specialty to a large consumer audience.

“We really love the fact that these pieces are updated designs of traditional shapes and at such great price points (ranging from $219.99 for a French seam cocktail ottoman to $884.99 for a fully upholstered bed) for the consumer,” said the design duo. “The print patterns are also traditional but we have colored them in fresh updated tones to make them fit into a modern day setting.”

The five patterns offer a range of scales from the rhythmic repeat of “Jax Blue” to the large and dramatic floral pattern of “Sissy Purple.” Rounding out the collection, a group of solids complement the more expressive patterns, giving customers an opportunity to create rooms filled with color.

“Tilton Fenwick is celebrated for creating beautiful interiors that showcase their love of pattern and color," said Meganne Wecker, President and Chief Creative Officer at Skyline Furniture (which manufactures furniture for Target). “We were thrilled to partner with Suysel and Anne in the development of this line. We know customers will be inspired by this collection, which captures the Tilton Fenwick 'New Traditional' aesthetic in a chic yet affordable line."

While many of the furniture pieces exhibit traditional details including upholstered skirts, shirring and box-pleating, Tilton Fenwick and Target still made it a priority to play with the design details by creating features like the whimsical wave-like back of the Skirted Chair and emphasizing unique lines of the Cocktail Ottoman.

“Working for a wide consumer audience was different for us, but we had great input and guidance from our collaborators who advised us throughout the process,” said Foster and Cunningham. “We tried to offer a wide variety of colors and ones that would mix and match with ease to create a layered look for the home.”

When asked if they had a favorite piece in the collection, the pair pointed out the Skirted Chair in Sissy Purple (pictured above). “We love the whimsical and feminine shape of this chair in this bold print,” they said. “The entire collection’s modern sensibility provides a flexibility to work in many settings, bridging the gap between traditional and contemporary.”

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