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October 21, 2020
It’s not just e-commerce that’s giving home brands a boost in business these days. Companies like The Shade Store, Framebridge and Arhaus are strategically expanding their brick-and-mortar presence.
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October 7, 2020
Diana Lind, urban policy specialist and author of new book ‘Brave New Home,’ tells BOH why the American dream may soon involve fewer single-family homes and more innovative housing types, from co-living to multigenerational homes.
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September 30, 2020
The Black Artists + Designers Guild has partnered with the magazines that comprise Hearst’s Luxury & Design Collection on the Obsidian Virtual Concept House, a digital showhouse designed for a multigenerational Black family. BADG members tell BOH about their vision for the project and its cultural significance.
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September 23, 2020
In the age of COVID, when gathering together is a health risk and seemingly everything imaginable is being done virtually, how do you pull off a showhouse? We asked three magazines—Southern Living, Real Simple and House Beautiful—how they managed to bring their concept houses to life despite the challenges this year threw at them.
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September 9, 2020
Virtual design services may have sprung up out of necessity, but with increased sales numbers, conversion rates and consumer intel, home industry execs explain how the programs have proven their worth beyond a COVID stopgap.
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August 19, 2020
It’s hard to think of a decorator more associated with “traditional” than Sister Parish. But in recent conversations with Parish’s granddaughter and great-granddaughter about the family brand, the topics were decidedly 21st century: Instagram Live, e-commerce, and even transparent pricing.
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August 5, 2020
On TikTok, it’s easy to go viral fast. But the app also skews young and can prove difficult to convert viewers into clients. Here’s how interior designers are leveraging the 60-second video platform now.
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July 29, 2020
As cooking has become the new national pastime, it has created a boom for direct-to-consumer cookware brands like Great Jones and Caraway. BOH caught up with their founders to discuss their growth spurts and why the current craze is more than a passing fad.
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