Business of Home News

social media

|

October 2, 2024

Looking to improve your social media engagement? Try the three-second rule

Content creator and branding and marketing consultant Michelle Trinh talks about the strategy that allowed her to turn a viral moment into a loyal following and shares how to use precise messaging in your content to reach potential clients.

social media

|

September 18, 2024

How to approach social media like an HGTV star

Designer Bri Macdonald shares advice for getting comfortable in front of the camera, investing in meaningful aspects of the design community, and simplifying the juggle of design and content creation.

social media

|

September 4, 2024

Looking for a design book deal? Start with social media

Designer Valerie Darden of Virginia firm Brexton Cole Interiors shares how her social media audience helped cultivate an idea for a unique twist on the design book genre—and made her pitch more attractive to publishers.

social media

|

August 21, 2024

How to weave brand partnership pitches into your design process

Interior stylist and content creator Meghan Gallagher shares how she nails a brand partnership pitch, how she boosts engagement during a lull, and how she has perfected a well-rounded mix of polished and casual videos.

social media

|

August 7, 2024

The automated tool that can boost your social media engagement

Sarah McDaniel shares tricks for boosting engagement, directing social media traffic to your site, and stepping outside of the design niche to keep your audience interested.

social media

|

July 24, 2024

Why you should be talking about what design costs on social media

Imani Keal explains how unpacking taboo design topics—from the costs of high-end furnishings to tenants’ rights—have helped her build a social media brand with integrity.

social media

|

July 10, 2024

How to find an online niche that feeds back into your design business

Paige Kontrafouris tells BOH how she crafted her design services for an online audience and shares the key to developing a content strategy that attracts your ideal clients.

social media

|

June 26, 2024

How to use TikTok to attract your ideal clients

Interior designer Corinne Back shares how she landed on the content strategy that’s allowed her to generate nearly all of her new client leads from social media.

social media

|

June 12, 2024

How to delegate social media content without losing your personal touch

Content creator Kenzie Elizabeth shares her best tips for boosting engagement across different platforms, and talks about the two key hires that have saved her time and kept her content polished and authentic.

social media

|

May 29, 2024

How to use TikTok to launch a home goods brand

Ed Ngai shares why he decided to elevate his tech setup, why he’s stepping away from algorithm-focused content this year, and how social media has served as a launching pad for his brand.

Mobile Nav Bar

Mobile Menu

Latest Article Listings

Top Stories

ASID announces its new board, Blu Dot and Vaughan appoint creative heads, and more

Why this Washington designer lets clients guide her billing structure

Must-see releases from Dmitriy & Co, Amber Lewis for Loloi, Kohler and more

Nuevo suspends operations

What books inspire you?

Alexandra Kaehler’s verdant array of cut velvet, honed soapstone and textural weaves

One Kings Lane’s new owner is collecting distressed home furnishing brands

Propped up: How great interior styling can take your portfolio to the next level

Kaiyo is closing down

Business of Home mission Statement

Who We Are

Newsletter and social

Newsletter

Magazine Subscribe

Subscribe

Footer navigation