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July 24, 2024

Why you should be talking about what design costs on social media

Imani Keal explains how unpacking taboo design topics—from the costs of high-end furnishings to tenants’ rights—have helped her build a social media brand with integrity.

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July 10, 2024

How to find an online niche that feeds back into your design business

Paige Kontrafouris tells BOH how she crafted her design services for an online audience and shares the key to developing a content strategy that attracts your ideal clients.

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June 26, 2024

How to use TikTok to attract your ideal clients

Interior designer Corinne Back shares how she landed on the content strategy that’s allowed her to generate nearly all of her new client leads from social media.

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June 12, 2024

How to delegate social media content without losing your personal touch

Content creator Kenzie Elizabeth shares her best tips for boosting engagement across different platforms, and talks about the two key hires that have saved her time and kept her content polished and authentic.

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May 29, 2024

How to use TikTok to launch a home goods brand

Ed Ngai shares why he decided to elevate his tech setup, why he’s stepping away from algorithm-focused content this year, and how social media has served as a launching pad for his brand.

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May 15, 2024

How to tap into brand partnerships without representation

Geneva Vanderzeil talks about how stepping away from management meant a new era of growth for her business, and shares the audience engagement trick that keeps her million followers feeling like a tight community.

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May 1, 2024

How to boost social media engagement without upping your screen time

Kiva Brent shares the software that multiplied her affiliate link conversions, her trick for getting viewers to easily engage with her content and why taking a break is sometimes the best way to boost engagement.

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April 17, 2024

How to generate income on social media without brand partnerships

Kristen McGowan shares entry-level tech tools and platforms—as well as her best strategies—for translating a home’s atmosphere to social media.

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April 3, 2024

Stuck in a social media rut? This designer recommends courting a bit of controversy

Interior designer and social media manager Celena Browning shares an industry insider’s perspective on building better brand relationships and boosting online engagement—plus how to get comfortable in front of the camera and the equipment upgrade that can instantly elevate your content.

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March 20, 2024

Want your own show? Here’s how one creator built a media company on YouTube

Alexandra Gater shares her path from magazine editor to home-makeover show runner.

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