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50 states project
50 states project
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July 14, 2024
What this Iowa designer says to clients when they try to shop her sources
In this week’s installment of the 50 States Project, Des Moines, Iowa–based designer Julie Lyle of Indie House tells us how she implemented a finder’s fee for contractors, what she tells clients who question her value and how she’s growing the design and retail arms of her business while scaling back on project management.
50 states project
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June 28, 2024
How this Kansas designer is finding ways to scale without being stuck behind a screen
In this week’s installment of the 50 States Project, Prairie Village, Kansas–based designer Sarah Chaffee of Weltner Interiors tells us about working on a method for doing smaller projects profitably, how she grows her business without sacrificing her home life and why she prioritizes portfolio photography far above social media posts.
50 states project
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June 23, 2024
Why this Nevada designer’s best referrals don’t come from former clients
In this week’s installment of the 50 States Project, Las Vegas–based designer Tara Dudley tells us how she has scaled her firm with only a two-person team, why she no longer accepts the pressure of unrealistic deadlines, and why she brings a glass-and-mirror and AV specialist into every installation.
50 states project
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May 24, 2024
Why this New Jersey designer doesn’t want you to be the oldest thing in your house
In this week’s installment of the 50 States Project, designer Sarah Storms of Maplewood, New Jersey–based Styled by Storms tells us why she finds personal fulfillment in professional relationships, why she’s OK with designing one room at a time when needed, and how her three young sons inspire her to dream big.
50 states project
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May 17, 2024
Why this Maine designer wishes she had stopped sharing her discount sooner
In this week’s installment of the 50 States Project, Yarmouth, Maine–based designer Emily Ennis Mattei of E4 Interior Design tells us how she went from the great outdoors to the great indoors, why working with her husband has been a huge win and how a coaching program has helped her stay accountable as she grows the firm.
50 states project
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May 10, 2024
Why fair parental leave was crucial as this Michigan designer built her firm
In this week’s installment of the 50 States Project, Clarkston, Michigan–based designer Steph Morris of North + Birch tells us the question she always asks herself before accepting a job, how her previous design jobs inspired her to set up a generous parental leave policy at her firm, and why she avoids taking clients in her neighborhood.
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