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50 states project
50 states project
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October 18, 2024
How this Vermont designer changed her billing model to smooth out cash flow
In this week’s installment of the 50 States Project, Waterbury, Vermont–based designer Brooke Michelsen tells us about the serendipitous circumstances that led to her founding her firm, why switching from hourly billing to a percentage-based model has given her more freedom, and how she guides her clients away from retail and toward custom local production.
50 states project
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October 4, 2024
Why this Washington designer lets clients guide her billing structure
In this week’s installment of the 50 States Project, Seattle-based designer Allison Lind tells us about her unique client discovery process, why she’ll never go back to photo shoots without a stylist, and why she prizes good vibes and a fresh challenge above a project’s earning potential.
50 states project
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September 20, 2024
Why this Utah designer made a surprising first hire
In this week’s installment of the 50 States Project, Salt Lake City–based designer Alex Adamson tells us how switching to hourly billing simplified her business, why it’s tough to nab an older home in her market, and why creative freedom has been worth every challenge of entrepreneurship.
50 states project
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September 6, 2024
How switching to hourly billing supercharged this South Dakota designer’s business
In this week’s installment of the 50 States Project, Sioux Falls, South Dakota–based designer Cassie Beech of Made With Grace + Grit tells us how she built a robust team of subcontractors rather than employees, why she looks for profit in her time billing rather than product sales, and why she’s not looking to build an empire—at least not yet.
50 states project
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August 30, 2024
Why this Oregon designer spent 18 months defining her ideal client
In this week’s installment of the 50 States Project, Portland-based designer Holly Freres of JHL Design tells us how creating a board of directors enhanced her business, how she’s finding success in a slowdown, and why she likes it when her staff pushes her out of her comfort zone.
50 states project
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August 23, 2024
Why this Rhode Island designer doesn’t mind adjusting her process for each client
In this week’s installment of the 50 States Project, Middletown, Rhode Island–based designer Patti Watson of Taste Design Inc. tells us why a serious investment in office real estate pays off, how building a robust product library can help develop client trust, and why flexibility with clients and collaborators is an essential part of her success.
50 states project
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August 16, 2024
How this Pennsylvania designer makes time tracking easy
In this week’s installment of the 50 States Project, Philadelphia-based designer Alexii Friedman tells us how she created a profitable firm without always charging a markup, why she doesn’t mind when clients shop on their own, and how she’s designing projects that elevate her hometown’s heritage without getting bogged down in history.
50 states project
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August 11, 2024
How this North Carolina designer completely eliminated emails with clients
In this week’s installment of the 50 States Project, Durham, North Carolina–based designer Heather Garrett tells us how she creates a high-trust, low-contact relationship with her clients, why she charges a single fixed fee for large-scale projects, and how she stays motivated to keep marketing her business even when she’s tempted to take a break.
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