The Opportunity
This is an exciting opportunity for an experienced Marketing Manager to join GlobeWest as our first dedicated US-based marketing leader. Reporting to the Head of Marketing in Australia, you will be responsible for driving brand awareness, customer engagement and marketing performance across the United States.
Based in Los Angeles, you will act as GlobeWest's on-the-ground marketing representative, working closely with both the Australian Marketing team and US Sales leadership to localize and execute marketing initiatives that support our growth ambitions.
This role will suit someone who thrives in a hands-on environment, enjoys building brands from the ground up and is excited by the opportunity to shape the future of GlobeWest in a new market. You'll be responsible for bringing the brand to life through events, partnerships, content creation, public relations, showroom activations and industry engagement while providing valuable market insights that help guide our expansion strategy.
Key Responsibilities
Lead the execution of all US product launches, seasonal campaigns and local marketing initiatives
Develop and execute a US marketing calendar that supports commercial objectives and brand growth
Coordinate & attend trade shows, market weeks, showroom events, customer activations and industry engagement initiatives
Build & maintain relationships with interior designers, architects, media contacts, industry associations and brand ambassadors
Manage partnerships, sponsorships, memberships & affiliations with organizations
Coordinate local photoshoots, project features and content creation opportunities
Manage PR, digital, creative and event agency partners to maximize campaign performance and brand exposure
Monitor market trends, competitor activity and customer behavior
Manage the US marketing budget & campaign reporting
Own the compliance of US marketing activities in line with US law
Act as the key liaison between the US & AUS market
About You
You are an energetic and commercially minded marketer who enjoys taking ownership and making an impact. You are equally comfortable developing strategy, building relationships and rolling up your sleeves to deliver exceptional marketing execution.
You will bring:
7+ years' experience in a marketing management role within furniture, interiors, design, lifestyle, luxury or other premium consumer brands.
Demonstrated success managing integrated marketing campaigns, events, partnerships and brand activations.
Working knowledge of US advertising, endorsement disclosure and consumer privacy requirements.
Strong stakeholder management and relationship-building capabilities.
Experience managing budgets and reporting on marketing performance.
A passion for design, interiors and the customer experience.
Bachelor’s degree in Marketing or a related discipline.
Availability for evening and weekend work as well as domestic travel for events, market weeks and trade shows.
Established in 2004, GlobeWest is at the forefront of designing, importing and wholesaling beautiful, design-led furniture and homewares. As one of Australia's leading furniture brands, we are passionate about creating inspiring spaces and building long-term partnerships within the design community.
As part of our next phase of growth, GlobeWest is expanding into the United States for the very first time. This marks an exciting milestone for our business and presents a unique opportunity for an experienced marketing professional to help establish and grow the GlobeWest brand in one of the world's most influential design markets.
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