Position Summary:
The Director of Sales is responsible for leading, developing, and managing the company’s sales organization to achieve revenue, margin, and growth objectives.
This position provides direct leadership to all Sales Representatives and Inside Technical Sales while ensuring accountability, forecasting accuracy, CRM compliance, sales process execution, and employee development.
The Director of Sales serves as the operational leader of the sales organization and partners closely with the VP of Sales and Marketing to execute company growth strategies.
Essential Responsibilities:
Lead and manage all Sales Reps and Inside Technical Sales
Develop individual performance plans and career development strategies
Recruit, onboard, train, and retain high-performing sales talent
Drive achievement of sales and gross margin goals.
Monitor individual and team performance against quotas
Conduct regular pipeline reviews
Develop, manage, and optimize sales territories
Ensure CRM compliance across the sales organization
Continuously evaluate and improve sales policies, workflows, and processes to increase efficiency, accountability, and performance
Conduct field coaching and customer visits
Improve selling effectiveness through training and mentorship
Support strategic account planning and major opportunities
Develop future sales leaders within the organization
Partner with Vice President of Sales and Marketing to align campaigns and lead generation initiatives.
Collaborate with Business Development to improve lead conversion.
Support implementation of company-wide initiatives and process improvements.
Key Performance Indicators
• Sales Team Achievement
• Gross Margin Performance
• Forecast Accuracy
• Pipeline Coverage
• Territory Performance and Market Penetration
• CRM Compliance
• Sales Policy Compliance
• Employee Retention
• New Hire Ramp-Up Success
• Sales Process Adoption
Qualifications
• 5+ years of sales leadership experience.
• Experience managing multi-person sales teams and sales territories.
• Strong coaching and performance management skills.
• CRM and forecasting expertise.
• Experience developing, implementing, and improving sales processes and policies.
• Excellent communication and leadership abilities.
• Experience within luxury building products, architectural products, construction materials, or related industries preferred.
Success in This Role
Success is measured by the Director's ability to strategically lead, coach, and elevate the sales team while fostering a culture of accountability, continuous improvement, and high performance. A successful Director of Sales develops team members to reach their full potential, drives consistent achievement of sales and profitability goals, maintains accountability to company standards and processes, and creates an environment where individuals and the team collectively exceed expectations.
François & Co. is a design-focused company dedicated to crafting exquisite, distinctive products that highlight the authenticity of raw materials. Originating from a passion to revive centuries-old Scagliola stone artistry, the brand has expanded into premium flooring, surfaces, slabs, hand-carved mantels, and bespoke range hoods. The collection emphasizes refined craftsmanship, modern interpretations, and timeless aesthetics. François & Co. celebrates the work of skilled artisans and masters, offering clients elevated design solutions that blend tradition with contemporary style.
