Since Nadia Watts launched her Denver-based design business in 2009, she’s established herself firmly at the top of the local market. The secret to her success? Bracing honesty, and confidence in the luxury service she’s providing.

Nadia WattsCourtesy of designer

When did you start to feel comfortable talking about money and budgets with clients?
When I was four years into my business, I had some interviews with potential clients who mentioned other designers they had spoken to, and they were comparing my rates to theirs. They were open about, “Yes, your range is similar to so-and-so in the area,” and it showed me where I fell in line with other local designers.