Pinpointing your firm’s values can help align your work, creative vision and team members. 

Like house keys and kidneys, core values are things we all have yet rarely think about. Pennsylvania designer Liz Walton recently decided to buck the trend and take a deep dive into the matter. The inspiration was a business book: Traction by Gino Wickman. “One of the key ideas is that you need to define your core values,” she says. “You need to know them, your employees need to know them and your clients need to know them.”

Liz WaltonGina B Photography