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leadership | Aug 30, 2023 |
Is it time to rethink your firm’s name? Why one designer took her name off the door

Though she never craved the spotlight, Lynn Kloythanomsup’s name was on the door of her San Francisco design firm. The work, too, was mostly hers. But after rebranding to Landed Interiors in 2019, she hired Heather Menegat in 2021—first as an interior designer, then as a lead designer, and ultimately as studio director of the West Coast office. Here, the pair open up about the legacy they’re working to build together. 

Lynn, I asked to interview you last year and you declined gracefully—you said you weren’t doing any press without your team. What inspired that approach? 
Kloythanomsup:
I had been running the firm under my name for the first four years. That made sense, because I hadn’t really formed a team—and then we started hiring and it really changed how we worked.

Is it time to rethink your firm’s name? Why one designer took her name off the door
Lynn Kloythanomsup Lauren Edith Andersen

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