Before the pandemic, Kentucky-based designer Chenault James began to yearn for a reset. As the lockdowns that followed gave her time to think, she established a vision and a set of values that have guided her firm into the future.
When did you feel like you started charging what you’re worth?
We’ve had so many epiphanies over time, and the learning curve of figuring out how to do all this has been long. Last year, I finally got to the point where I was like, “We’ve got to get what we say on paper and establish a clear direction on where we are going.” We created a filter that we run prospective clients through to make sure our values are aligned. Then we realized during that time that we really need to reverse-engineer our process and ask ourselves, “What do we need to do this job?”
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