Five years ago, Kristen Forgione realized how important video was becoming for designers online—and that her iPhone footage wasn’t quite cutting it. Teaming up with a videographer has brought her firm’s work to life like never before.
Kristen Forgione began testing the waters of professional videography in early 2020, launching a YouTube channel as another way to connect with potential clients online. At first, she posted home tours of her projects and educational videos. But with the industry suddenly swimming with potential new clients amid the pandemic—all of whom were heading online to find a team to transform their home—she quickly realized that higher-quality video was the engine that could propel her Gilbert, Arizona–based firm, TheLifestyledCo, out in front of the pack.
BOH subscribers and BOH Insiders.