Isabella Patrick put plenty of work into developing her website—but when it came to visitors, it was practically a ghost town. By hiring a web designer, she put her firm back on the digital map.

When Isabella Patrick established her design firm in 2017, she knew that launching a website was a mandatory first order of business. She signed herself up for Squarespace, crafted a site for her company, and waited for the traffic to flood in. But when site visits remained a steady trickle, the New York designer began to suspect that she had missed a crucial step.

Isabella PatrickShannon Dupre'/DD-Reps