High-end furniture and decor brand Kathy Kuo Home has been profitable (and self-funded) since its founding in 2012. In 2019, Kathy Kuo met with investors to explore fundraising that could grow the business even faster—but ultimately decided to pursue a different route.
I first decided to consider fundraising in order to accelerate growth of a specific part of the business—the interior design service, which launched in 2017, had 400 percent growth year-over-year and brought in millions without advertising. We thought, If this is the high-margin piece of the business, why not double down on that growth rate by fundraising to build out the tech?
![How rethinking fundraising helped this designer grow her business How rethinking fundraising helped this designer grow her business](https://businessofhome.com/system/ckeditor/pictures/13303/data/content/risktakers_kathy.jpg)
Kathy KuoShannon Ho
![Reserved](/assets/shared/reserved-244c3f87dbbd3c1ea39157a9d6fa64531b3e19d4e0b38824a22115a4352a0d40.png)
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