For the first time since it first launched three years ago, the Showtime House will not be attached to Metropolitan Home magazine, which folded last November. Instead, online shelter magazine Lonny, as well as Wired, CNET, and The New Yorker will be the media sponsors.
With a new wave of tech-focused partners, participating designers were challenged to integrate high design and technology in their room designs. In addition, designers selected one of seven Showtime series to inspire the design. The 2010 list of shows includes Dexter, Nurse Jackie, Weeds, United States of Tara, The Big C, The Borgias and Californication.
"Armed this year with an entirely new group of cutting-edge designers and in a contemporary midtown location, we infused the latest in cutting-edge technology into the house to demonstrate how both entertainment and design are evolving into new forms," said Len Fogge, Executive Vice President, Creative, Marketing, Research and Digital Media, Showtime Networks Inc.
Interior designers John Loecke and Jason Oliver Nixon collaborated with Hewlett-Packard to create technology-meets-design bespoke elements including Weeds-inspired wall designs created with HP Wallskins technology, custom lampshades printed with HP Latex Technology, and innovative multimedia installations that employ an HP TouchSmart PC.
Jeff Andrews (decorator to Dexter executive producer and star Michael C. Hall) integrated LG Electronics technology into a Dexter "refuge" using an HD video projector, an LED HDTV with wireless Blu-ray Disc playback and LG's "Art Cool" air conditioner to frame a stylized photo from the Dexter series.
Using chromo-therapy techniques and interactive motion technology, architects Stephen Chung and Matthias Altwicker partnered with MIT graduates to build an oasis designed to rejuvenate and recharge The Big C's lead character Cathy.
Artist Marc Thorpe has created a conceptual commentary on the original gangsters using light, sound, and high-tech treats for The Borgias media room.
Creative consultant Eric Chan and the ECCO Design team used HP technology to create a photo booth that will put visitors' faces in the bodies of their favorite Californication characters.
Designers Brooks Atwood and Daniel Perlin created a digital mirror wall that allows visitors to merge their identities with one of the United States of Tara character Tara's alternate personalities.
The Showtime House is located at Cassa Hotel and Residences at 70 West 45th Street and will be open to the public on Saturdays from Sept. 11 through Oct. 24. The preview party takes place September 7 and is by invitation only.
Tickets for admission will sell for $15 each, with all proceeds from the ticket sales benefiting the non-profit Harlem Children's Zone.