WESTEDGE DESIGN FAIR’s November 3 opening-night party will benefit the LOS ANGELES RONALD MCDONALD HOUSE. The event will invite guests to shop top brands and will auction off 30 custom Schwinn bicycles redesigned by design industry pros to benefit the renovation of the 75-room Ronald McDonald House. On November 5, WestEdge will feature Picnic by Design L.A., an online auction of picnic baskets designed by designers and architects, to benefit Design Industries Foundation Fighting AIDS (DIFFA).
“We are thrilled to support both of these vital organizations,” says WestEdge co-founder Megan Reilly. “Not only do both provide critically important services, but each demonstrates through their missions how design can truly change people’s lives.”
Opening-night participants will include ARCHITECTURAL DIGEST publisher Giulio Capua, interior designer Martyn Lawrence Bullard, TV personality Ty Pennington, furniture designer Alexandra Von Furstenberg, and photographers Bonnie Tsang and Gray Malin, among others. “We are so grateful for the support of WestEdge Design Fair, as it understands, just as we do, that the physical spaces surrounding us have incredible impact on each of us,” says Julee Brooks, executive director of Los Angeles Ronald McDonald House. “At LARMH, we utilize design to create a home, a healing space and an environment that provides hope, courage and joy to the thousands of families we serve.”
Designers and architects participating in the area’s first-ever picnic event include Cray Bauxmont-Flynn of FORMA INTERNATIONAL; Laura Schwartz-Muller of FOUR POINT DESIGN + CONSTRUCTION; and James Hernandez, Nicole Sassaman, Mindy Matouk and Bonnie Hussey of NADIA GELLER DESIGNS.
“DIFFA is excited to partner with the energetic leadership at WestEdge Design Fair to bring Picnic by Design to L.A.!,” says Johanna Osburn, DIFFA executive director. “We know there is an incredibly generous and growing design community in Southern California that is willing to join the fight against HIV/AIDS—and this is an incredible opportunity to raise funds and awareness.”