| Jun 17, 2016 |
Wayfair launches augmented-reality furniture-decor app
Boh staff
By Staff

A newly debuted app from Wayfair will allow shoppers to visualize and arrange furniture and decor in their homes at full scale. WayfairView is a smartphone augmented-reality app available at Google Play, which will be useable on the Tango-enabled smartphone by Lenovo, the PHAB2 Pro, available this September.

“Wayfair Next is laying the groundwork for new innovations that will change the face of retail—all with first-party technology,” shares Steve Conine, co-chairman and co-founder of Wayfair. “By digitizing our vast catalog through 3-D scanning, we will dramatically improve the visualization of products to create the best possible shopping experience for our customers. With smartphone augmented reality, we can take this a step further. Built using Google’s robust Tango technology, WayfairView will allow shoppers to visualize furniture and decor in their homes by virtually placing real products from Wayfair’s extensive catalog in any room, at full scale.” 

App users can view a room in their homes via the upcoming Tango-enabled smartphone by Lenovo, the Phab 2 Pro, available this September; they select a product, then place that product in the room (virtually) to see how it looks in their space. Users will also be able to move and rotate products, and purchase them via the Wayfair app.

“Driving technology innovation has been ingrained in Wayfair’s culture from the beginning,” Conine continues. “WayfairView represents one of many initiatives underway that will help close the gap to make online shopping not only an exceptional experience for consumers, but the preferred way to shop for home furnishings and decor.”

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