| Mar 15, 2010 |
Target's Liberty of London Manhattan pop-up shop sells out
Boh staff
By Staff

Target's Liberty of London pop-up shop on Sixth Avenue and 42nd Street was forced to close two days early on Thursday evening due to sold-out merchandise.

Target had doubled the inventory for a typical pop-up store. According to a report in WWD, about 6,000 shoppers visited the pop-up shop on Wednesday after its 11 a.m. opening. The temporary location was scheduled to stay open through Saturday at 8 p.m.

The store’s success was attributed in part to the high-traffic location across from Bryant Park, the mild weather and the breadth of the collection.

Signs on the dismantled pop-up store doors advised shoppers that Liberty of London would be available on Sunday in Target stores.

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine. Join BOH Insider for discounts, workshops and access to special events such as the Future of Home conference.