Collaborations | Oct 11, 2016 |
Target and Dwell magazine debut collection
Boh staff

Target and Dwell magazine have teamed up on Modern by Dwell Magazine, a new home collection including over 120 items that span indoor and outdoor furniture and home accessories. The collection will be available at select Target stores and on Target.com starting December 27. 

“We spend a lot of time getting to know our guests, even spending time with them in their own homes,” Mark Tritton, executive vice president and chief merchandising officer at Target, said in an interview on the company’s website. “Many of our guests have told us they want to add a modern aesthetic into their environment, but they want it to be easy and, just as important, affordable. That’s a challenge we were happy to accept. With our friends at Dwell magazine, we’ve created a line that captures modernism beautifully. The collection is a great complement to our current assortment—it’s stylish and high quality, and the prices are great. I know our guests are going to love it.”

“We’ve long admired Target for how they embrace good design and cultivate unique partnerships, so we’re thrilled to work together on introducing this new collection,” Chris Deam and Nick Dine, co-creative directors of product design at Dwell, said in the interview. “With Modern by Dwell Magazine, we’re excited to introduce modern design to more people than ever.”

Prices for furniture start at $49.99 and are capped at $399.99, and range from $16.99 to $99.99 for decor, tabletop and accessories.

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