| Aug 27, 2014 |
Sunbrella reimagines beach house for ‘Perspective New England’
Boh staff
By Staff

Following the redesigns of "The Rhode Yacht” and “The Real Yacht” last year, Sunbrella has completed Phase III of its “Perspective New England” campaign by refreshing “The Beach House” in Narragansett, Rhode Island.

The house was given completely new life, which was documented in a series of seven online videos that told the story of interior designer Kate Jackson of Kate Jackson Design as she sought a sophisticated and kid-friendly coastal inspired design.

“The Beach House episodes feature a series of design challenges that will resonate with families everywhere, whether or not you live on the New England coast,” said Gina Wicker, Design and Creative Director for Sunbrella fabrics. “For this makeover, we looked to interior designer Kate Jackson to bring the beach house to life through her unique style, her fabric and color palette choices and her careful consideration of the family’s needs.”

A native of Rhode Island and working mom of three, Jackson understood the challenges facing the owners of the beach house, Greg and Stacie Hall, who balance raising two active daughters and two dogs while running two small businesses.

“It’s not enough for a home to just be beautiful—it has to stand up to our active families and the busyness and messiness of our everyday lives,” said Jackson. “It was so fun to work exclusively with Sunbrella fabric for this project because it combines the style and beauty that consumers want with the high performance that families need.”

With a solutions-oriented approach to design, Jackson tackled fading in the living room and dining room; an open floor plan in need of a smarter furniture arrangement; a large beachfront backyard in need of defined spaces for dining and relaxing; and a new design for the girls’ bedroom/play area that reflects their personalities and can grow with them into their tween years.

Additional online content documenting The Beach House redesign includes blogs and short videos on tough interior design challenges, such as Jackson’s advice on hanging draperies in relation to transom windows and how to arrange furniture for different occasions. The series also will educate consumers on Sunbrella fabrics available at the retail level and how to gain access to additional Sunbrella resources by working with interior designers.

All three parts of Perspective New England, The Rhode Yacht, The Real Yacht and The Beach House, can be viewed online.

Keep up with the full project by following @Sunbrella and #PerspectiveNE on Twitter and Instagram.

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