The trend toward shared showroom spaces continues at the D&D Building, where Connecticut-based furniture and lighting brand Oomph officially moves in with Quadrille on Monday. It’s a pairing that felt natural to the founders of both companies, whose products have long been used in tandem by the brands’ designer clients. “The majority of our upholstery projects are COM—and more often than not, it’s a Quadrille fabric the designer has chosen,” says Oomph co-founder Amy Rice.
Although the brands originally considered collaborating on a new showroom space, building the foundation for a partnership in Quadrille’s existing footprint was ultimately determined to be the best way to kickstart their efforts. “We have a large space in the D&D Building with room for Oomph’s beautiful furniture and lighting—and it works so well with our Quadrille, China Seas and Alan Campbell fabric and wallpaper collections,” says Quadrille president and design director John Knott. “Having Oomph in the showroom will enhance our space, show our fabrics well, give us the opportunity to collaborate on design events, introduce our customers to each other, and show our new products to the editors at the same time.”
For Oomph, the move comes at a pivotal time: The brand celebrates its 10th anniversary this year, and just left its Market Square showroom in High Point. “We have long thought a permanent showroom in New York would be the right next step for us,” says co-founder Louise Brooks. “Our showroom in Greenwich has been very successful, and as an online company, it has proved important for our clients to be able to see our designs in person to truly appreciate the craftsmanship and beauty of Oomph.” (Quadrille celebrates a big birthday in the coming year, t00: The company—founded in 1969 by Harry Hinson, Bonwit Teller fashion illustrator Jay Hyde Crawford, and artist Anthony Tortora—turns 50 in 2019.)
The two brands, both renowned for their whimsical motifs and alluring hues, suggest that their collaboration in New York is likely just the first step in a long, colorful journey. “There is a true synergy between our brands for the design community,” says Knott.
“Our mutual clients come to us not only to obtain a particular aesthetic, but also to receive a certain level of experience,” says Rice. “Both brands have become synonymous with offering bespoke options, and with a talented sales team in place, we will be able to offer our clients a truly high level of service when it comes to customization: We are able to match lacquer colors to fabrics, offer a wide range of upholstery options, and so much more, all in one location.”
The companies have not only a shared aesthetic, but also a harmonious ethos: “We both represent beautiful American style and luxury,” says Brooks. “This showroom is all about bringing clients an opportunity to streamline their design process. Suite 1415 will be a destination for creative minds that appreciate the beauty and craftsmanship of two American brands.”
Find Oomph and Quadrille in the D&D Building (979 Third Avenue, Suite 1415, New York) starting December 17.
