Get your project pitches ready—there’s a new shelter magazine hitting the shelves. Modern Luxury Media has debuted Modern Luxury Interiors, a new quarterly publication that builds upon the brand’s nine regional editions while expanding its editorial focus to a national scale. The inaugural issue focuses on designers’ personal residences, featuring the homes of Martyn Lawrence Bullard (the magazine’s first cover star), Summer Thornton, and House of Honey’s Tamara Kaye-Honey.
Modern Luxury editor in chief Phebe Wahl, who also oversees content for the company’s regional interiors publications, says interiors play a key role in all of the publisher’s core local brands, which include editions in Manhattan, Los Angeles, Dallas, and nearly two dozen other U.S. cities. “It’s a category that is always high-performing for us and has proven to be important both to our readers in every market as well as our advertisers,” she says. “It made sense to realign behind a national strategy while drawing on those regional roots.”
It’s those regional ties that Wahl feels will set the magazine apart from other shelter titles in the luxury space. “We have the unique strength of having editors embedded in 24 markets across the country who know these communities—they know what the design scene is like in Aspen or Miami, and can speak with authority about home trends they’re seeing or which shops designers are frequenting,” she says. “Being able to bring that local insider perspective to a national audience is something that Modern Luxury is uniquely positioned to offer.”
The launch accompanies a few other changes at Modern Luxury Media, including a relaunched digital presence that unites all of the company’s regional publications under one domain, and an investment in higher-quality paper for a more elevated final product.
Having the word luxury in the title makes it clear that the editorial content is going to be unabashedly high-end. While private residences will remain a key focus of the new magazine, Wahl also hopes to explore other facets of interior design that are relevant to her readership—private jets, yachts, the latest luxury resorts, and real estate news. “There’s amazing design talent involved in so many different capacities these days,” she says.
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Possessing this definitive point of view is something that Wahl views as a strength. “It’s helped us survive some of the storms that other media brands have weathered over the years,” she says. “We are unapologetically luxurious. We are not trying to be everything to everyone. We are very clear in our point of view, and I think that serves our readers well and our advertisers well, because they know what they’re coming to us for. Our hope with Modern Luxury Interiors is that we can deepen our coverage and continue to serve our readers well.”
