As AI reshapes how consumers search for services, prospective clients aren’t just turning to Google—they’re asking platforms like ChatGPT and Perplexity to recommend interior designers and home brands. Until recently, a strong website and solid SEO strategy were enough to stay visible. But today, the rules of discovery are changing; and businesses oblivious to this shift are already falling behind. If your brand isn’t optimized for AI-driven search, you may be missing qualified leads!

In this Launch class, digital marketing strategist and Ultraviolet Agency CEO Jennifer Smiga breaks down what it takes to be discoverable in the age of AI. She’ll share practical optimization strategies and content frameworks designed to help AI platforms recognize, comprehend and recommend your business. Attendees will gain a clear understanding of what needs to be in place now—and why early adoption offers a meaningful competitive advantage in the marketplace. 

In this class, attendees will learn how to:
- Understand how AI-driven search differs from traditional SEO—and why existing strategies may no longer be effective
- Assess how your business currently appears in ChatGPT, Perplexity and other AI platforms, and interpret what those results mean
- Identify the content signals and website structures AI tools prioritize when generating recommendations
- Implement quick, high-impact optimizations that improve discoverability without requiring a full website overhaul

After this class, attendees will have:
- A personalized action plan for optimizing your existing website and content for AI-driven search
- Specific testing prompts to monitor your AI search visibility and track improvements over time
- A prioritized checklist of high-impact changes that deliver results without consuming your limited time
- The confidence to navigate the evolving search landscape and position your business as the obvious choice when AI recommends local professionals

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.