In today’s digital marketing landscape, your social media presence is your business card, your portfolio and often the first place a potential client looks to check out your work. Posting pretty photos is a start, but it just scratches the surface of what these platforms can do for you. To convey the services you provide and convert page views into paying clients, it’s time to tweak your social media strategy.

In this workshop, designer-turned-marketer-extraordinaire Emma Tessler will teach you how to monetize your online presence by creating content that connects with your target audience, builds loyalty and boosts leads. She’ll cover the specific types of posts that turn followers into customers, and explain how to take advantage of trending topics to increase your brand’s reach. By the end of the presentation, you’ll be equipped with different techniques to curate a beautiful feed and increase your ROI.

In this workshop, attendees will learn:
- Develop an effective social media strategy and curate a feed representative of your brand
- Balance professional photography with iPhone video for better conversions
- Take advantage of trending content to get more leads

After this workshop, attendees will have:
- Definitions of the three content buckets that all social media should fall into
- Knowledge of the type of content that will convert to business leads
- A strategy for creating a beautiful feed that brings in new clients
- A clear understanding of how to shoot “real time” video content that will resonate with prospective clients

Additional Information:
This course is presented in partnership with ADAC as part of Digital Day programming. Tickets are free for interior designers.