| Sep 7, 2012 |
Kyle Schuneman designs Woolite pop-up shop
Boh staff
By Staff

Interior designer Kyle Schuneman has partnered with the brand Woolite to create a pop-up shop, coinciding with New York City's Fashion Week. It will be open through September 16 at 372 Broome Street in SoHo.

The bright white space features Flor tile carpet in an upstairs VIP area and custom Liora Manne accent rugs. The shop features exclusive, limited-edition fashion designs for sale, including a Dannijo tank, a Felix Rey clutch, Shelli Segal scarves, and a Timo Weiland t-shirt.

Schuneman says of his concept for the space: "I wanted the store to be a full-blown experience to hit all of your senses. The goal is to have shoppers come in and smell, feel and see WooliteWashed. With the interactive social media components, it's a store of the future and the store is intended to be clean and fresh, just like the detergents."

All of the proceeds of the items will benefit Save the Children.

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