Across the design industry, brands are expanding their footprint, providing a slew of new stores and showrooms to duck into and escape the summer heat. In our June roundup, Business of Home gathers all the showroom happenings to have on your radar.
Showroom Spotlight:
JAM Shop is making the world of vintage more accessible
As expert antiques hunters, Joe McGuier and Megan Prime were tempted to cram their new shop full of vintage treasures. Instead, the co-founders of Brooklyn-based architecture and interiors studio JAM curated a minimalistic space called JAM Shop. The 4,000-square-foot loft, which opened its doors in Dumbo in late May, serves as an ideal backdrop for one-of-a-kind vintage furniture, lighting, art and decor. “If you’re coming in, you’re going to interact with us, the people who actually found and fell in love with the furniture,” says McGuier. “We know the story behind [each piece], and we can explain why it’s so special. Then you will quickly discover the emphasis we place on comfort and practicality—and that those two things can intersect with beauty in a pretty astonishing way.”
The business partners, who founded JAM in 2015, share a long-standing love for vintage and what it represents: quality, craftsmanship and thoughtful design. When the duo had trouble finding new furniture that aligned with this ethos, they started traveling all around Europe—the Netherlands, Germany, France and Italy—to source products for their clients. The idea for their new store was the result of accumulating so much inventory—not to mention the complex logistics of showing and importing pieces from abroad. “We’re sourcing at a scale that’s beyond what we can find a home for in our own projects,” says McGuier. “We felt a little bad keeping this to ourselves, so we wanted to open it up to the public and trade and make all of this great design more accessible.”
Organized into thoughtful vignettes that mix periods and aesthetics, JAM allows customers to browse different rooms to get a feel for the scale of the pieces and interact with them firsthand. This intersection of comfort and beauty is embodied by the owners’ current favorite piece: a pair of quasi-brutalist 1970s alpine folk dining chairs found in Belgium. “The shape is completely unique, and they’re actually very comfortable—the way the back is designed, it cradles you,” says Prime, adding that it’s comfortable for both her and McGuier, despite their height difference. “I feel like that’s not something that you usually find in that style of furniture, so as soon as we saw them, I was like, ‘Lock it up, we’re taking these back with us.’”
Because they source the pieces personally, Prime and McGuier are always searching for new dealers through people they meet when traveling—a serendipitous process that lends itself to discovering the unique items that are a hallmark of their assortment. “It’s easy to be a vintage dealer and just rely on the established names,” says McGuier. “What we really seek out are one-off pieces, studio-made stuff from unknown makers.”
20 Jay St., Suite 436, Brooklyn
CALIFORNIA
Custom Italian millword brand Selezione Interiors opened a brick-and-mortar location in Los Angeles. The company’s first West Coast store is in the city’s La Cienega Design Quarter, and the 1,300-square-foot space features an extensive sample library of curated materials and the capability for customers to collaborate with Italian millworkers for personalized projects.
935 N. La Cienega Blvd., Los Angeles
Lighting solutions company Lutron unveiled its first showroom in Los Angeles. Located in the heart of downtown, the 3,200-square-foot space features the brand’s lighting, shades and controls. The new location is also inspired by Los Angeles’s art scene, filled with vivid art by New York–based painter Moises Ramirez and products that emulate the techniques seen in the theater, including dramatic ripple-fold drapery and use of both natural and artificial lighting.
333 S. Grand Ave., Los Angeles
San Diego designer Brian Brown expanded his Brian Brown Studio offices to include a new showroom in the San Diego Hillcrest Design Center. Located on the second floor, the 2,700-square-foot space has full-length windows, a large open kitchen and multiple living areas that feature exclusive lighting, furniture, accessories and more from brands like Arteriors, Baker & McGuire, Fisher & Paykel, Four Hands and Jaipur.
3611 Fifth Ave., San Diego
FLORIDA
Amsterdam-based furniture company Eichholtz unveiled a flagship store in Miami’s design district, growing its retail footprint in the U.S. The 17,000-square-foot store has two floors that showcase the company’s signature case goods, upholstery, lighting, outdoor furniture, accessories and other decor, including some products not offered at the High Point showroom.
3711 NE Second Ave., Miami
ILLINOIS
Direct-to-consumer furniture and lifestyle brand Burrow opened its fifth store in Chicago, the brand’s first permanent location in the Midwest. Situated in Lincoln Park, customers can browse modular seating vignettes featuring the brand’s signature sofas, armchairs and accent chairs, as well as the bedroom collection and easy-to-hang wall shelves.
1538 N. Clybourn Ave., Chicago
Umbrella and outdoor furnishings manufacturer Tuuci debuted a flagship showroom in Chicago’s The Mart. Designed by Gensler, the 4,500-square-foot space boasts a curved-glass storefront evocative of a wind-filled sail and an island hospitality bar for customers, who can explore the brand’s outdoor collections, including customizable parasols, cabanas, lounges, garden planters and hammocks.
222 W. Merchandise Mart Plaza, Suite 1419, Chicago
Multiline showroom Wells Abbott debuted a space at The Mart in Chicago. Located on the sixth floor, the 2,246-square-foot showroom features boutique textiles, wallpapers, trims, lighting, furniture, fireplaces, rugs and window coverings from 35 brands including textile company de Le Cuona, wallpaper and textile manufacturer Clarence House and lighting brand Collier Webb.
222 W. Merchandise Mart Plaza, Floor 6, Chicago
NEW YORK
Australian lighting design studio Articolo opened a flagship showroom in New York’s Flatiron District. Designed by Australian architecture firm Studio Goss, the atelier features high ceilings, windows and 13-foot circular columns, and customers can explore the brand’s signature interior and exterior collections and bespoke lighting products.
1123 Broadway St., Suite 201, New York
Design and lifestyle brand Viso Project, founded by New York– and Spain-based creative directors David Vivirido and Francesco Sourigue, debuted its first permanent location in Dumbo, Brooklyn. The store will feature furniture and design objects and invite artists from around the world to exhibit work in the space. The inaugural installation is by Madrid-based design studio Casa Antillon, and the brand will offer collaborative capsule collections of home accessories, ceramics and textiles at the shop.
46 Pearl St., Brooklyn
Home furnishings retailer Parachute opened a flagship store in New York’s Flatiron District, the brand’s 26th location. The 3,433-square-foot space is designed to focus on the concept of the circle, emphasized by round tiled columns that create a flow, and will feature the brand’s bespoke furniture and antique rugs, bathroom essentials, mattresses, furniture and more.
122 5th Ave., New York
U.K. flooring brand Woodworks celebrated the opening of its first-ever U.S. showroom in the New York Design Center. The brand’s new space will offer one-on-one consultations and feature bespoke flooring design plans for commercial and personal spaces, with a wide range of reclaimed and antique flooring and wall cladding in statement herringbone, chevron and other designs and panels.
200 Lexington Ave., Suite 408, New York
TEXAS
Furniture wholesaler Four Hands unveiled a new Four Hands Art Studio in Austin. Originally opened in 2019 as a product development studio with art consultation services, the new FHAS location is double the size (51,000 square feet), allowing for greater art production, additional meeting spaces and a design center. Today, the studio produces artworks with more than 170 artists and will continue to improve the efficiency of the studio’s product.
2301 East Saint Elmo Rd., Building 3, Suite 300, Austin
American-made designer furnishings company Oomph Home opened a showroom in the Dallas Design Center. The space, which is shared with Quadrille Fabrics, will feature a wide selection of the brand’s case goods, upholstery, lighting, outdoor furniture and the newest launches, including a bed and lantern.
1025 N. Stemmons Fwy., Dallas
INTERNATIONAL
Lighting manufacturer Apparatus debuted a gallery in a historic Grade II listed building in London, the brand’s first location in the U.K. Located in Mayfair, the 3,200-square-foot space is two floors, and the walls and floors are Italian Calacatta marble with a vast suspended internal ceiling and sweeping staircase. The gallery features the studio’s signature lighting and furniture designs, including the Segment dining table, and the Reprise and Horsehair pendant light fixtures.
7 Mount St., London, United Kingdom
Danish hand-made rug manufacturer Linie Design opened a store in Copenhagen. The new space will feature the brand’s limited-edition collections in addition to one-off showpieces, and the first floor is dedicated to professional use, giving interior designers and architects the opportunity to use tools to help the planning and selection process when developing rugs for specific projects.
Palægade 2, Copenhagen, Denmark
New York– and London-based designer Maneli Garahan Wilson opened a shop in the town of Tetbury in the Cotswolds called Eye On Design & Antiques. Wilson opened the shop with her mother, antiquarian Maryam Garahan, and the space will serve as a boutique, interior design studio and fabric and wallpaper showroom that will offer hand-made ceramics, fine linens, glassware, unique tablewares, embroidered wallcoverings and richly patterned fabrics sourced from international textile houses.
12 Church St., Tetbury, United Kingdom
Homepage image: The co-founders of Brooklyn-based architecture and interiors studio JAM curated a minimalistic space called JAM Shop | Courtesy of JAM Shop
