Four Hands, global manufacturer and wholesaler of home furnishings, is teaming up with eco conscious designer, Thomas Bina, entering into an agreement to create a new subsidiary company of Four Hands to be called bina.
Four Hands will distribute, promote, and manufacture new lines under the bina brand, kicking off with the acclaimed designer's debut furniture collection, set to premier at the High Point Fall Market in High Point, NC, October 17-22, 2009. The anticipated collection will be featured as the exclusive capstone event of Four Hands' highly regarded showroom experience.
Long range plans for the innovatively tailored venture include Thomas Bina and Four Hands working in tandem to promote and distribute subsequent furniture lines created by designers selected by Bina, resourced and released under the new bina brand. For Bina, his creative and business relationship with Four Hands is his first venture since founding Environment Furniture Inc., of which he was the creative director and chief designer.
For Hatton and his award-winning Four Hands team, the collaboration with Bina - considered a groundbreaking designer in the realm of sustainable harvesting and reclaimed woods - continues the template of innovation and renewal that has always been a hallmark of Four Hand's fluid and formidable infrastructure.
"We're thrilled to be partnering with Thomas," Hatton said. "He is a rare and visionary talent who combines the art of design with the entrepreneurial spirit. He has not only launched breakthrough collections, but proved to our entire industry how sophisticated, 'conscious' design can strike a chord with customers across the globe. This partnership affords both Thomas and Four Hands new opportunities to strengthen our existing commitment to bold, sustainable furniture solutions."
Four Hands president Matthew Briggs commented, "Thomas is a world-class designer with a reservoir of talent and design acumen unique to our business and the design-field at large. His impeccable aesthetic has always been in line with Four Hands creative culture: To motivate; To innovate; To induce that extra effort and deliver a product people are clamoring for. The bina brand is optimally positioned to impact the marketplace with our standard commitment to operational excellence in all things."