Jill Fehrenbacher. Photo courtesy The New York Times
"With hundreds of talented employees and 85 million total readers every month, Internet Brands will be able to help professionalize the business and take Inhabitat to the next level in terms of technology, advertising, and most importantly, our editorial content," writes Fehrenbacher in her letter. "We’ll be joining the Home section of Internet Brands which features great crafty and DIY websites like DoItYourself.com and Craftster.org. I like to think that we bring a nice dose of green and design into the mix, and I am looking forward to working with the talented team over at Internet Brands to expand our website and our content to a wider audience."
Going on seven years, Inhabitat has grown to become one of the most-widely read design blogs on the internet, with hundreds of thousands of readers each day and millions of readers each month.
Fehrenbacher will be staying on as manager and editor-in-chief of Inhabitat, along with the entire editorial team. The only changes readers can expect to see are long-overdue improvements in site design, user-experience and page-load time. "We’re not planning any changes to the focus of our editorial — and with more resources, we’ll be able to produce more content, better content, and build out community features which will allow for greater participation of readers in the conversation. Which is a long-winded way of saying that Inhabitat is only going to get better!" she wrote.
Inhabitots and Ecouterre (parenting and fashion websites) are making the move over to Internet Brands as well. "We want to keep the family together and think these two sites will benefit as much, if not more, from the business professionalism and scale that Internet Brands brings."