| Aug 15, 2014 |
BOLD Summit to offer business and branding strategies
Boh staff
By Staff

The annual Business of Luxury Design (BOLD) Summit, set to take place August 27-29 at the Wynn hotel in Las Vegas, has attracted speakers including ASID President and CEO Randy Fiser, Dwell Media President Michela O’Connor Abrams, Edward Ferell + Lewis Mittman President Crans Baldwin, Luxe Interiors + Design Publisher Mike Peterson and Architecture Editor for Traditional Home Amy Elbert, to delve into the topics of business development and branding as well as marketing and public relations strategies for interior designers.

The summit, which originally launched in 2003 as the Business of Design Conference, is under new leadership this year. Julia Molloy, founder of Molloy Management Group, has brought more than 20 years of business operations management experience to BOLD’s rebranded symposium, conference and exhibition.

2013 BOLD attendees

“The BOLD Summit’s intense course aims to provide a dynamic and collaborative learning experience for design professionals to help build personal wealth and company success,” said Molloy. “As a first-year host, I am excited to share my own knowledge and business management expertise as well as a curated faculty of industry and world business leaders to an exclusive group of elite designers, in a ground-breaking and renewed fashion.”

The three-day agenda has been designed to serve as a catalyst for luxury interior designers and architects, more than 100 of whom have registered for the conference, to reach the next level of success. Presentations and discussions have been tailored for designers seeking strategies on how to charge, get published more often, build wealth, cultivate relationships and attract an affluent audience.

Clockwise from top: Richard Landry, Vicente Wolf, Mario Buatta, Clodagh

This year, BOLD will honor interior designers Richard Landry, Vicente Wolf, Clodagh and Mario Buatta with Masters Awards, honoring their authenticity and contribution to design. In addition to receiving their awards, each recipient will give a keynote presentation sharing stories, lessons learned and keys to success throughout the summit.

Attendees will have the chance to meet and mingle with the Masters Awards winners, various editors and fellow designers throughout the three-days.

Here’s a closer look at the line-up of events:

Wednesday, August 27

7:00 – 8:30 p.m.  VIP Cocktail Party with BOLD Masters and Industry Media

Thursday, August 28: Business Development and Finance

8:30 a.m. BOLD Master Keynote by Landry, followed by David Mandell on Wealth Strategies

12:00 p.m. BOLD Master Keynote by Wolf, followed by Product & Billing Model Strategies; Product & Billing Strategy; and Real Estate, Builders & Art Dealers with Molloy, Baldwin and Lloyd Princeton.

5:15 p.m. BOLD Master Awards Ceremony

Friday, August 29: Marketing, PR, Branding and Outreach

8:30 a.m. Branding Workshop by Mike Peterson of Luxe Interiors + Design magazine, followed by BOLD Master Keynote by Clodagh.

12:00 p.m. How to get Published with Dwell, Traditional Home, Hospitality magazine, Robb Report, Luxe Magazine; followed by Industry’s Cutting Edge Technology, Project Management, iPad app & Client Presentations.

The day will close with the BOLD Master Keynote by Buatta, followed by a champagne toast.

Designers who attend will receive 12-18 CEUs in two days, a video recording of the conference and a chance to win a trip to Spain courtesy of Cosentino.

The price to register is $1,997. For questions regarding booking, contact the BOLD concierge services, Rylie Murray via email.

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