industry insider | Apr 30, 2018 |
ABC Home and Zola team up on exclusive wedding registry

Wedding planning and registry service Zola has added designer favorite ABC Carpet & Home to its list of exclusive partners. More than 600 products from the much-loved New York retailer are now available for couples to add to their registries, with the option to tag in-store or online via Zola.

ABC Home x Zola
Expect modern tableware and soft neutral colorways in ABC Carpet & Home’s exclusive collection with Zola; photo courtesy ABC Carpet & Home.

Don’t expect to find traditional fine China in this registry selection. Rather, the curated collection features contemporary bedding, bath and home decor, including tabletop, serveware and furniture in reclaimed and organic materials.

ABC Carpet & Home joins the 500-plus brands that offer products through Zola’s wedding registry service, which has a user base of more than 500,000. “ABC Carpet & Home has long been beloved by all New Yorkers, including myself,” says Shan-Lyn Ma, CEO and founder of Zola. “This new online mecca of home decor is going to resonate with all of our couples, because they expect us to have the most beautiful and diverse assortment of any retailer. This is another step to ensure that we truly do have everything couples want, and everything guests love to give.”

With the exclusive partnership, ABC Carpet & Home hopes to reach a new audience of consumers, explains Paulette Cole, the brand’s CEO and creative director. “We believe in meeting our community where they are, and Zola provides the opportunity for us to engage with new participants, letting them discover the magic of ABC. We are inspired to collaborate with Zola to expand our vision of partnership and creating home through gifts of love, light, romance, beauty, wellness, wisdom and love.”

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