As a designer, you’ve trained your eye like nobody’s business, scrutinizing tens of millions of images over the course of your career. Those hours once spent thumbing through magazines are now likely spent perusing Pinterest, agonizing over obscure paint colors and every type of roman shade known to man. The visual nature of Pinterest makes it the perfect medium not only for discovery but also networking, marketing and e-commerce, especially for creative businesspeople. Pinning, repinning and collaborating on boards are just a few ways to connect with potential clients and cultivate a following. For many designers, Pinterest far exceeds Facebook and Twitter as a leading source of business generation and purchases; however, it’s often overlooked as an essential social marketing platform. You may know how to upload pins and create boards, but not how to use it as a marketing tool. So how do you get in on the action and reach new clients through Pinterest? Nylon’s Laura Bindloss is here to explain why Pinterest matters in 2021 and provide actionable tips for utilizing it best for your firm.
In this workshop, attendees will learn:
- How Pinterest has grown to the fourth-largest social media platform and who is using it today
- What content and functionality tools are wins, versus what doesn’t work anymore
- To use shoppable pins as a revenue generator
- About real-world case studies from Nylon’s clients and the insights they’ve garnered
After this workshop, attendees will have:
- A better understanding of how to use Pinterest in your marketing and branding efforts
- Practical tips to maximize your time and efforts on Pinterest
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.
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Nylon Consulting is a PR and social media agency that was founded by Laura Bindloss in 2012 and to date represents some of the design industry's top talent. Their firm has brought a niche industry into the forefront of media and has brokered partnerships for their clients with The Met Gala, Bergdorf Goodman, Moda Operandi and Anthropologie. They work with clients across the US, Europe and Asia and have represented both luxury brands (de Gournay, Ochre, Artistic Tile), startups (Framebridge, The Inside and Maiden Home) and iconic industry names (The Urban Electric Co, McKinnon & Harris and Christopher Peacock). The firm launched a social media arm at the end of 2019 that now looks after clients such as The New York Design Center, Mitchell Gold + Bob Williams, interior designer Liz Caan and Merida.