The promise of growth is appealing: more projects, more revenue and a larger team to support the work. But for many designers, growth comes at a cost, eroding margins, consuming personal time and creating new operational challenges. The goal isn’t simply to do more—it’s to build a business that can grow sustainably and profitably.
In this Launch class, strategist and coach Melissa Galt shares the five critical shifts that enable designers to scale without sacrificing their lives to their business. Attendees will learn how to price for profitability, build a team that reduces rather than adds to their workload, attract ideal clients through strategic marketing, and create systems that support long-term growth. Through practical guidance, Galt will demonstrate how thoughtful changes to a firm’s business model can transform an overextended designer into the owner of a more profitable, scalable and resilient studio.
In this class, attendees will learn:
- Price for profitability, creating fee structures that support growth, sustain a team and provide a livable salary
- Hire the right roles in the right order, adding capacity without creating unnecessary complexity
- Establish authority and boost visibility to continuously attract high-value clients
- Qualify leads more effectively through a discovery process that identifies the right-fit clients before time and resources are invested
- Implement systems that create consistency, increase capacity and allow the business to operate more efficiently
After this class, attendees will have:
- A pricing model that funds growth and drives profit
- The clear path to hiring the right roles at the right time, whether local, online or AI-powered
- A repeatable marketing strategy for attracting premium clients consistently
- A discovery process that qualifies (or disqualifies) leads before they cost you time
- A framework for the core systems every profitable studio runs on
Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.
BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.
With 30 years of experience as a successful residential designer in Atlanta, Melissa Galt knows the business inside and out. She coaches, speaks with and trains interior design principals using her profit-making, freedom-creating framework. Design Business Freedom includes her customized systems for client attraction, money generation, operational autonomy, team building and brand scaling. The designers she coaches go on to double or even triple their revenue in six to 12 months, reclaiming their creative independence in the process. Galt’s mission is to show you how to earn far more in far less time with way less stress. She’s also the author of four design-industry bestsellers, including Marketing Luxury Design: Attracting Affluent Clients, the sector’s one-of-a-kind proven pathway to working with the best. Now based in Scottsdale, Arizona, she serves designers nationwide.
