Think email is outdated? Consider this: In a noisy, algorithm-driven marketing landscape, your inbox gives you a direct line to the people who already want to hear from you. A more intimate, intentional way to stay top of mind when social media isn’t enough, it helps you build trust, establish authority and create sustainable demand. Email is your next relationship channel, just waiting to be activated.

In this workshop, designer and brand strategist Ericka Saurit will break down how to use email marketing as part of a larger brand-storytelling ecosystem, not just as a monthly newsletter you “should” be sending. You’ll learn how to create a simple email funnel that keeps you consistent, nurtures your audience and guides potential clients from curiosity to commitment.

Whether you’re starting your list from scratch or reviving a newsletter you haven’t sent in months, this class will clarify how owning your audience can strengthen your brand, support your client pipeline and give your best content a longer, more meaningful life beyond the scroll.

In this class, attendees will learn:
- Why email remains one of the most powerful channels for building trust, authority and long-term client relationships
- How to use email inside a broader marketing funnel that connects social media, your website, events, press and referrals
- What kinds of emails designers can send to educate, inspire, nurture and convert potential clients
- How to create a simple, sustainable email rhythm that keeps your brand top of mind without adding more content overwhelm

After this class, attendees will have:
- A clearer understanding of how email fits into your overall marketing strategy
- A simple framework for building or reviving an email list with purpose
- Ideas for lead magnets, welcome sequences and recurring newsletter content
- A more strategic way to use email to build trust, showcase expertise and move potential clients toward inquiry

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!

Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.