Most designers aren’t losing profit because they charge too little—they’re losing it through inconsistent, unclear and misaligned markup strategies. Too often, markups are treated as a flat percentage, when in reality they are one of the most powerful, and misunderstood, drivers of profitability for a design firm. In this class, financial expert Julia Nikishina will unpack where designers commonly go wrong, from underpricing and poor communication to failing to account for true costs, then show you how to build a markup strategy that is both financially sound and simple to implement. This is not theoretical; it’s a practical, numbers-driven approach grounded in how successful firms actually operate.

If you’ve ever questioned whether your markups are truly working, struggled to communicate them with confidence, or found that your margins don’t reflect your effort, this session will give you the clarity and structure to change that.

In this class, attendees will learn:
- The most common markup mistakes designers make, and how they quietly erode profit
- How to structure markups based on real costs, risk and business model (not guesswork)
- Markup vs. margin: what the difference is, and why confusing the two is costing you money
- How to confidently communicate markups to clients without provoking pushback or causing awkwardness

After this class, attendees will have:
- A clear, repeatable markup framework tailored to your business
- A better understanding of your true profit margins
- Practical adjustments you can implement immediately to improve profitability
- Increased confidence in pricing, proposals and client conversations

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.