A successful project launch requires more than a beautiful reveal and a few social posts. Too often, designers invest heavily in creating great work, only to lose momentum once it comes time to promote the finished product. In many cases, their marketing channels are disconnected and reactive rather than strategically aligned. The result is that valuable opportunities for visibility, engagement and long-term growth are left untapped.

In this class, digital marketing strategist and Ultraviolet Agency CEO Jennifer Smiga breaks down how to turn a single project into a coordinated, multichannel campaign that extends far beyond the initial launch—whether for a completed project, a new collaboration or an earned media moment. Using real-world examples, she’ll demonstrate how PR, email, social media and SEO can work together in sequence to amplify impact, reinforce messaging and build sustained visibility over time.

Attendees will leave with a practical framework for maximizing the value of every marketing-worthy moment, along with a clearer understanding of how strategic coordination across channels can drive stronger brand awareness, audience engagement and business growth.

In this class, attendees will learn:
- The right order in which to activate your channels 
- How to tell one story across your website, email, social and SEO
- What a real campaign looks like from pitch to post
- Which channels drive long-term traffic vs. short-term buzz—and how to build both

After this class, attendees will have:
- A campaign framework to use for each noteworthy moment
- A road map so you always know what comes next
- The ability to optimize and publish from the same source material without starting from scratch each and every time

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.