Many designers approach marketing as a collection of tactics: post more on Instagram, hire someone for SEO, update the website, start a newsletter. But million-dollar design businesses aren’t built on scattered acts—they’re built on strategy.
In this interactive workshop, brand strategist Ericka Saurit and business coach Katie Decker-Erickson guide you through the foundational decisions that shape sustainable growth, including determining the type of business you want to build, the clients you want to serve, and the operational structure required to support it. Marketing only delivers meaningful results when it aligns with these deeper business realities.
Rather than offering another checklist of tasks, this workshop reframes marketing as a strategic system—one that connects positioning, pricing, financial clarity and brand storytelling. Attendees will leave with a clearer understanding of how successful firms move beyond visibility to build true brand authority, attract the right clients, and create profitable, resilient design practices.
In this class, attendees will learn:
- Why marketing strategy must start with business strategy, and how defining the life and business you want to build shapes your ideal clients, project types, pricing and marketing decisions
- The difference between visibility and real brand authority
- Why DIY marketing eventually hits a ceiling
- How successful design firms shift from business owner to CEO thinking
- The mindset and operational shifts required to move from small projects and reactive marketing to intentional growth
After this class, attendees will have:
- Clarity on the type of design business you actually want to build
- A strategic lens for evaluating your current marketing efforts
- A clearer understanding of the relationship between brand, business operations and profitability
- A framework for thinking about marketing as a long-term growth system (and not just a series of tactics)
Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.
BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.
Ericka Saurit has worked with interior design and marketing teams in the home industry for more than 20 years. As a global brand leader, she has overseen digital product development and brand strategy at Airbnb in San Francisco; created immersive physical and virtual brand experiences for Tag Heuer, Estee Lauder and Procter & Gamble; and worked with top home companies in the United States, Europe and Asia to develop impactful brand messaging and engagement campaigns. In 2020, she founded Saurit Creative to serve interior designers and home goods companies with storytelling and marketing strategies. A Southerner at heart and traveler by trade, she maintains residences in High Point, North Carolina, and the South of France.
Katie Decker-Erickson is the founder of Success by Design coaching and the principal of Color Works Design, a multimillion-dollar interior design firm operating across more than 20 states. With an MBA and nearly two decades of experience in the design industry, she combines real-world firm leadership with business coaching to help interior designers build profitable, scalable companies. Through her coaching, podcast and teaching, she focuses on systems, profitability and strategic growth that enable designers to move from creative practitioners to confident business leaders.
