Instagram has evolved into a dynamic platform that offers far more than just pretty pictures. It’s a powerful tool for building brand visibility, converting followers into clients, and cultivating community. Led by interior designer–turned–marketing expert Emma Tessler, this workshop (a follow-up to Instagram for Beginners, presented earlier this year) is designed to help creative professionals take their Instagram strategy to the next level by refining how you show up online with intention and confidence. Tessler dives deep into optimizing your profile, creating high-performing Reels that won’t overwhelm, mapping your audience’s sales journey, and mastering engagement that actually converts. Whether you’re just starting to gain traction on the app or feel like your content is stuck in a rut, you’ll come away from this course with practical methods to revitalize your approach and drive measurable results.

In this workshop, attendees will learn:
- How to optimize your Instagram bio and feed to convert profile visitors into followers and clients
- The anatomy of a scroll-stopping Reel—and how to consistently create content that drives brand awareness
- How to align your content with each phase of the audience sales journey
- Proven engagement strategies to increase visibility, build trust and generate inquiries

After this workshop, attendees will have: 
-   A checklist for optimizing your Instagram profile for maximum impact
- A plug-and-play content framework for creating Reels that support your business goals
- Clarity on how to produce content that propels followers through the sales funnel
- Daily and weekly engagement tactics to grow your audience and convert more leads

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free Launch classes!  
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.