The Social Media Manager is responsible for driving the social presence of both Laura Park Designs and Laura Park Interiors across Instagram, Facebook, TikTok and Pinterest. This role owns the full content lifecycle — from building and managing monthly content calendars to capturing, styling and editing on-brand photography, Reels, TikToks and behind-the-scenes content using tools like Canva, Photoshop and Lightroom.
Day-to-day responsibilities include publishing content, managing community engagement and aligning social activity with product launches, inventory and company priorities. The role also leads influencer and ambassador partnerships end-to-end — identifying potential partners, managing outreach, coordinating product delivery, tracking deliverables and measuring performance.
The Social Media Manager tracks and reports on social performance across all channels, using data to continuously improve content strategy. Additional responsibilities include supporting brand photoshoots, assisting with paid social advertising, updating website imagery and traveling to key trade shows including Dallas, Atlanta and High Point as needed.
2+ years of professional experience in content creation, social media, or digital marketing (preferably in lifestyle or home decor).
Proficiency in graphic design tools (Canva, InDesign, Photoshop, Lightroom) with strong creative and design skills.
Content creation expertise, including iPhone photography, video production, and editing.
Strong organizational skills and ability to manage multiple projects in a fast-paced environment.
Experience with social media & email platforms (Later or similar tools preferred).
Excellent communication and interpersonal skills, with a passion for storytelling and brand building.
Ability to measure performance and adjust strategies accordingly.
Up-to-date with trends in social media, graphic design, and digital marketing.
Collaborative, adaptable, and solutions-oriented, with a willingness to jump in where needed.
At Laura Park, we believe life is best lived in color. Our designs are a celebration of joy and an invitation for self-expression, turning the ordinary into the extraordinary. Through unique and beautifully crafted textiles, homeware, and accessories, we bring joy and color to the everyday—inspiring homes that radiate happiness. Founded by Laura Park, our brand is known for its signature use of color and original prints, making our designs a go-to for those who embrace creativity, individuality, and effortless style.
