The Director of Marketing (DM) is a key leadership role at the Decorative Center Houston (DCH), responsible for driving brand growth, business development, and trade engagement across regional and national platforms. As part of the Cohen Design Centers' senior team, the DM oversees strategy and execution of a comprehensive marketing program aimed at enhancing visibility, increasing revenue, and positioning DCH as a top-tier destination for luxury design.
The DM works collaboratively with senior management to shape brand direction and lead marketing strategies that serve over 40 showrooms and 1,000+ global manufacturers. This includes developing annual marketing plans with clearly defined goals: driving traffic, increasing awareness, enhancing stakeholder engagement, and meeting revenue targets. The role combines high-level strategic planning with hands-on implementation across events, digital media, communications, and public relations.
A major responsibility includes producing DCH’s flagship Spring and Fall Market events. The DM creates event themes, secures leading design voices for programming, manages showroom participation, and oversees promotional campaigns to generate attendance and press coverage. The role also partners closely with the leasing team, offering sales support and assisting with client presentations to attract new showroom tenants.
The DM ensures brand consistency across all channels, managing content creation, design standards, and social media engagement to boost digital presence and conversion. In addition, the role directs public relations initiatives with trade and consumer media, handling press inquiries, managing agency relationships, and serving as spokesperson when needed.
Operationally, the DM oversees marketing timelines, deliverables, and weekly reporting on performance metrics such as traffic, sales, and event participation.
QUALIFICATIONS
· Bachelor’s Degree in Marketing, Communications, Business or related field with a minimum 5 plus years of relevant knowledge and experience, preferably in the A&D, design center, wholesale trade or luxury brand category
· Excellent leadership, organizational, management, communication, writing and customer service skills
· Strong ability to foster relationships with media, A-list design talent and industry partners across all levels
· Success in operating within a creatively driven brand and/or creative sector
· Digitally savvy, with at least 5+ years of digital, social media and alternative marketing experiences
Decorative Center Houston has enjoyed over thirty years as the Southwest's premiere design center offering traditional and contemporary residential furnishings, fabrics, architectural products, flooring, wall coverings, lighting, kitchen and bath products, and accessories. With more than 550,000 square feet and 35 plus showrooms that display and sell over 700 manufacturers lines DCH offers interior designers, architects, facility managers, decorators, dealers, and design enthusiasts a one stop shopping experience.
