The US West Coast is a strategically important region for Nordic Knots, with high traction across both trade and consumer channels. The Regional Director – US West Coast will lead commercial and brand expansion across the region, with a particular focus on California and a soon to be opened Flagship Store in West Hollywood as a central hub for the region.
A core part of this role is the leadership and performance of the Nordic Knots’ Los Angeles flagship store. This includes full responsibility for retail operations, team leadership, customer experience, and store profitability. The Regional Director – US West Coast will own the store’s P&L and play a key role in ensuring that the flagship acts as both a commercial driver and a brand-building destination.
Beyond retail, this role is responsible for growing revenue through the trade channel, building long-term relationships with residential and hospitality interior designers, architects and commercial clients, and strengthening Nordic Knots’ visibility and relevance within the West Coast design community.
Based in Los Angeles, this is a senior role combining strategic ownership with hands-on execution across retail, sales, partnerships, and regional market development.
Link to the role - https://nordicknots.com/us/regional-director-us-west-coast?srsltid=AfmBOopkvdsZm89PgCvliW1YueV5pGO3WY1rI4nnwwEznyr3NnOq0g-v
Experience
- 7–10 years of senior commercial experience within design, interiors, furniture, luxury, fashion, or lifestyle brands
- Proven track record of driving revenue growth across both retail and trade channels
- Strong retail leadership experience, including store management and ownership of store performance and profitability
- Experience with P&L ownership, budgeting, forecasting, and KPI follow-up in a retail or omnichannel environment
- Experience working across brand, sales, retail, and customer experience functions
- Experience managing premium or flagship retail environments is highly meriting
- Network & Market Knowledge
- Established network within the West Coast design and architecture community, particularly in Los Angeles
- Strong understanding of how interior designers, architects, and hospitality clients specify and procure
- Good understanding of the premium retail landscape and customer expectations in the West Coast market
- Skills & Competencies
- Strong commercial acumen with a strategic yet hands-on mindset
- Strong leadership skills with the ability to build, coach, and motivate high-performing teams
- Excellent relationship-building, negotiation, and communication skills
- Ability to combine brand building with commercial execution
- Data-driven and confident in working with budgets, sales performance, KPIs, and operational follow-up
- Strong entrepreneurial spirit with a proactive, solution-oriented, and roll-up-your-sleeves attitude
- Languages & Mobility
- English required
- Additional language skills are a plus
- Willingness to travel regularly within the West Coast region
Nordic Knots was founded in 2016 by Liza Berglund Laserow, Fabian Berglund and Felix Berglund. We are a fast-growing direct-to-consumer Scandinavian interior design brand. The USA is a major market for Nordic Knots, followed by the UK and EU. Nordic Knots was born from a culture of thoughtful design that lasts beyond seasons and trends. Fusing function and aesthetics with a Scandinavian sensibility, we craft timeless textiles for the modern home. We believe that great textiles are foundational and can transform a house into a harmonious home – framing the most beautifully curated lives.
Our head office is located in Stockholm at our flagship store on Birger Jarlsgatan. In 2024, we opened our first flagship store in New York City, followed by our first Los Angeles store. We have a constantly growing team across Stockholm, New York, Los Angeles and London, and are continuing to expand our presence in key international markets.
