After an Instagram meet-cute, Kierra Campbell and Whinnie Williams founded design brand Poodle & Blonde in 2018 and have debuted a series of collections that tap into childhood obsessions.

Kierra Campbell was mindlessly scrolling through Instagram one day in 2017 when she stumbled upon Whinnie Williams’s eye-catching feed. Williams, a pop singer turned location house designer, had posted that she was toying with the idea of launching a homewares line; Campbell, a freelance production consultant for interior brands, messaged her with words of encouragement. It was a social media meet-cute that would quickly change the trajectory of both of their careers. “Within 20 minutes, I decided I wanted her as a business partner,” says Williams.

Kierra Campbell (left) and Whinnie Williams of Poodle and Blonde with selections from the brand’s Appaloosa collection, including the Cliftonville Cowgirls Bandana wallpaper.Courtesy of Poodle & Blonde