A changing retail landscape means that furniture manufacturers are adjusting their strategies. In our “Retail 101” package in the Winter issue of BOH, we checked in with three brands to find out how they've changed their businesses to meet their customers’ needs.
STORE POLICY Mitchell Gold explains why in-store designers matter more than ever.
Why is having designers on staff in-store so important for your business? We have more and more customers who come in and have busy lives and want more help decorating their homes, but many clients who come in the door don’t need a full interior design service. Our designers can assist them with whatever they need help with and are especially skilled at helping them find new décor elements that work seamlessly with the rest of a room. In addition, we do have a good number of interior designers who shop with us; for them, our in-store designers become the designers’ best assistants. We don’t just have salespeople, we have designers who can sell.
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