Vitruvi’s sophisticated all-natural home scents are designed with intention.

Scent is a powerful thing. Our olfactory receptors are directly connected to the limbic system—the part of the brain that controls mood—which is why a whiff of a certain smell can instantly evoke a buried memory or prompt a strong emotional response. That reflex is nothing new to Sara Panton. The CEO and co-founder of natural home-scent brand Vitruvi knows all about the benefits of scent. “Smell is the most influential yet underutilized of the senses,” she says. “Having a specific scent for different rituals helps the body develop habits by pairing a scent to a moment of the day through the science of scent association.”

Sara Panton and her brother, SeanBriggs Ogloff