100% Norway 2010 showcased innovative works from Norway's leading manufacturers and designers to the British market and built awareness of Norwegian design internationally.
For the fifth year in a row, the show was curated by Henrietta Thompson, editor at large with Wallpaper* magazine, along with co-curator Benedicte Sunde from the Norwegian Design Council.
New designs included the 365 Knitting clock by Siren Wilhelmsen, which knits a scarf as it turns — showing the passing of time in a different way; a sofa that converts into a meeting room for open workspaces "where you need a silent place"; and a white tablecloth that creates a pattern that only shows when you spill something on it.
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